What works, typically, are speaking engagements, hand-selling, networking, and a well-targeted niche audience. As long as you are committed to selling each copy of your book personally, you can basically sell as many as you want.
There seems to be a fair amount of useful information on promoting if I downloaded the Kindle version for free, and I would've been really disappointed if I'd paid for it. No trivia or quizzes yet. Instead, they usually featured a site that they'd already mentioned within the chapter itself. I see tonnes of ads mainly for thrillers, I guess to perk up the lives of bored commuters at stations. Ebooks for middle grade readers are a tough sell so sales have been slow.
The UK country manager Jon Watt knows his stuff, so everything from typesetting to blurb to initial PR was done when thinking of the final product. Distribution is a pain in the neck; I was the COO of a successful niche publishing company for several years, and working with Ingram and Gardeners to get the right quantity printed and into retail bookshops is enough to send the average person running.
I'm now CEO of an established e-commerce company, so I feel relatively confident in my ability to reach my audience. I'll add a few caveats to my advice, though - firstly, my book might be rubbish and people demand refunds in droves; secondly, this is the first time I've done this for this specific product range; finally, being in the UK means that we don't have access to Amazon Marketing Services AMS , which would be a game changer for us.
The channels that I use to sell must be as close to free as possible. Billboards, TV, magazines, etc are good for established brands Just Eat vs Deliveroo , but for us new guys on a book by book unit sale, find something measurable and risk-light. Get a free website on Wix, etc and make sure that your social handles are claimed, even if you don't use them yet.
Also, don't forget to collect emails via a call to action CTA at the back of every book.
That allows you to connect to people for free next time. Read Mark Dawson's interviews, listen to some of the numerous podcasts covering this subject. I can only speak as a reader, but Publish your books online, one chapter at a time, at regular intervals. This is how Brandon Sanderson and E.
William Brown got me to buy their books - you publish one book for free, then the first few chapters of the next book, and ask people to pay for the rest. I recommend using online forums for this, such as spacebattles, fictionpress, etc - there are a lot of these sites.
How do I promote a self-published book? As such, I suppose that this one question is really more akin to two: Tom Dacre 3 This may be a country-specific thing - I live in london UK , and I see ads for books all the time, on the uk equivalent of billboards. Presumably they work, or the publishers wouldn't bother. Who is your audience?
Maybe there exist online forums for your audience. If you make a name for yourself there, maybe you can use the recognition there to boost publicity for your book. This depends completely on the type of book. Is it a calculus textbook? A guide to rock climbing areas in east-central Utah? People would buy these different types of books for different reasons, they would find out about them in different ways, and each would go through different marketing and distribution channels. Search on the internet for recent success stories of self-published writers who are working in an area as similar as possible to yours.
Have reasonable expectations, and keep in mind that readers are doing you a favor by even reading one page of your writing. Publishers do advertise books. True, but neither of those are likely to do much good for a self published author. Is it just a British thing to advertise books at train stations? I see tonnes of ads mainly for thrillers, I guess to perk up the lives of bored commuters at stations. LangeHaare I can't ever remember seeing an ad for a book at an American of Canadian train station or airport.
Every airport has a bookstore, so it is not like people are not reading though more and more planes resemble missions control -- ranks on ranks for people fixated by glowing computer screens. Commuter rail stations here tend to be more like bus stations than UK train stations. Just a shelter and a ticket machine. LangeHaare Train stations specifically may be a British thing, but general book advertising is definitely not.
There are many book adverts here in the Czech Republic too usually posters on public transport. Except when it can Even though we write fiction doesn't mean we have to lie all the time. Henry Taylor 8, 14 Upvoted, but one quibble: Advertizing is only a tiny part of marketing. Marketing encompases not only everything you do to promote a book and to make it available for sale, but also everything you do to research the market for the book and target the book to appeal to that market.
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Adults make themselves do their own damn blog posts, and I really should have done the thing. Can you guess where I messed up? Yeah, when I got the reader reports back, they made sense to me and I knew I could easily incorporate their feedback into my revision of the manuscript.
Except my response basically just said that , rather than demonstrating, in precise detail, how I would improve the manuscript. Fortunately, my series editors gently suggested that I might want to have another go at the response to the reader reports, and I came back with something that showed, not told, that I could produce a kick-ass manuscript.
This mistake is very low on the list because obviously it all turned out fine, but had I been more prepared I could have saved everyone a step and myself some momentary embarrassment. At the time, I was on the academic job market and I figured having a book contract in hand as soon as possible was the key thing. With the wisdom of experience, I now see that this may not have been as strategically advisable as it seemed at the time.
Had I submitted a proposal to one of the highly respected university presses in my field, I might have had to do more work to score the contract, but I would have had the prestige, and more importantly, academic confidence, that would come from the imprimatur of one of those presses. This was one of the aforementioned reasons I went with the press I did: This is probably my favorite thing about the publication of my book, and it almost cancels out any other regrets I have about not shopping the proposal around.
I promise to tell you if your cover copy sucks.